Frank Amato Publications, Inc. values the privacy of our customers and partners. Over the years, we have rented our subscriber lists to qualified fishing companies that we felt would be of interest to our readers. We now need to go forward with the same very careful and responsible service for our electronic customers. If you are not interested in receiving these offers please email us at customerservice@amatobooks.com

1. The information we collect

When you use our site, we receive and collect certain information. The information that we receive and collect depends on what you do when you visit Frank Amato Publications, Inc.

  • Automatically Collected Information. Some information is automatically received and sometimes collected from you when you visit the Frank Amato Publications, Inc. site. We receive and collect the name of the domain and host from which you access the Internet; the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our site; and the Internet address of the web site from which you linked directly to our site. We use this information to monitor the usage of our site. Also, when we send emails to you, we may be able to identify information about your email address, such as whether you can read graphic-rich HTML emails. All of the information we automatically capture provides us with the ability to enhance our customers' search and shopping experiences and to determine aggregate information about our user base and usage patterns.


  • Information Collected via Cookies. We use cookies to enhance the browsing and shopping experience on the Frank Amato Publications, Inc. site. "Cookies" are small files or records that we place on your computer's hard drive to collect information about your activities on the Frank Amato Publications, Inc. site. The cookies transmit this information back to the computers at Frank Amato Publications, Inc. or our third-party distributors of banners and newsletters; these computers are, generally speaking, the only computers which are authorized to read such information. The information captured makes it possible for us (i) to speed navigation, keep track of items in your shopping cart, and provide you with custom tailored content; (ii) to remember information you gave to us so you don't have to reenter it each time you visit the Frank Amato Publications, Inc. site; (iii) to monitor the effectiveness of certain of our marketing email campaigns; and (iv) to monitor total number of visitors, pages viewed, and the total number of banners served.


  • Information Collected Using Pixel Tags or Clear GIFs. To help us understand the effectiveness of certain of our email marketing efforts, Frank Amato Publications, Inc. may use "message format" and "message open" sensing technologies. Both technologies require the use of pixel tags or clear GIFs (also called web beacons). The "message format" sensing technology allows us to recognize whether you have enabled your email program to receive HTML emails; if so, this information is then associated with your email address so that subsequent messages can be sent to you in HTML format. The "message open" sensing technology allows us to recognize whether you have opened our email message. We can only detect this if your have enabled your email program to receive HTML emails.


  • Information You Actively Submit to Frank Amato Publications, Inc. For most of the browsing services we provide, we neither require nor collect "Personal Customer Information" -- your name, email address, billing address, shipping address(es), phone number and credit card information. You can browse the Frank Amato Publications, Inc. site and take as much time as you want to review our books and other products, services and reviews without having to submit such Personal Customer Information. Even when you use our shopping cart as you browse, there is no need to submit Personal Customer Information.

    In the following instances, however, we do need you to actively submit Personal Customer Information: when you want to (i) open an account or complete an order, or (iii) submit customer.

    Creating a Frank Amato Publications, Inc. Account or Completing an Order. You can create a customer account with Frank Amato Publications, Inc. to set up a Wish List or to complete an order. To open an account, you will need to create a password-protected account with us. In doing so, we require that you provide us with all of the following Personal Customer Information: your name, email address, billing address, shipping address(es), and credit card information. We use industry standard e-commerce security technology to protect the Personal Customer Information that you transmit to us when you establish your account and each time you access your account information. [See Security] When setting up the account, we ask you to create a password. When you want to make a purchase or change your stored Personal Customer Information, we approve your access by verifying your email address with your password.

    2. Linking to third-party web sites
    When you click on links and banners on our site that take you to third-party web sites, you will be subject to the third parties' privacy policies. While we support the protection of privacy on the Internet, Frank Amato Publications, Inc. cannot be responsible for the actions of any third-party web sites. We encourage you to read the posted privacy statement of any and every site you visit, whether you are linking from our site or browsing your own.

    3. Changes to Privacy Policy
    This privacy policy was last changed on April 20, 2007. Frank Amato Publications, Inc. reserves the right to modify or amend this policy at any time by posting the revised privacy policy on our site. The changes will only affect the information we collect after the effective date of the change to our privacy policy unless we clearly express otherwise.

    4. Questions or comments
    If you have any questions regarding our privacy policy, please email us at info@amatobooks.com.

    Security Policy

    1. Protecting your information
    The Personal Customer Information you provide -- including your credit card information -- to establish an account with us and to make purchases from us is secured using Secure Sockets Layer (SSL) encryption technology. We use this SSL technology to prevent such information from being intercepted and read as it is transmitted over the Internet. The encrypted data goes to a secure site where your information is stored on restricted-access computers located at restricted-access sites.

    2. Password security
    To further secure your Personal Customer Information, we require you to create a customer password when you establish an account with us. We encourage you to use a password that is not easily guessed (i.e., don't use your name or street name). Keep your password secret; do not share it with anyone. The only way you can place an order with us online is by entering both your registered email address and password.

    If you forget your password, you can contact Customer Service and they will send you your password. It will be sent to the email address under which your Frank Amato Publications, Inc. Account is assigned. If you want to change your password or other account information, simply click on Account and go to "Name, Password and Communication Preferences" and follow the instructions for changing passwords.

    3. Remember to sign out
    To further prevent unauthorized access to your account, remember that, after you sign in, you should sign out once you have (i) completed your transaction, (i) completed managing your account, or (iii) decided to step away from your computer. Anyone who accesses your computer after you have signed in but before you have signed out can access your account. This is especially true if you have Express Checkout enabled on your account.

    4. Safe Shopping Guarantee
    Under federal law, a credit card issuer cannot make you liable for charges in excess of $50.00 that result from the unauthorized use of your credit card. There are similar federal laws that relate to debit cards. Exceptions do apply, and you will have to comply with the rules of your credit card or debit card issuer, so please contact your card issuer for further details.

    If a credit card or debit card issuer assesses you a fee because of the unauthorized use of your credit card or debit card on our site, Frank Amato Publications, Inc. will reimburse you for such amount up to $50.00. Please contact our Customer Service for details.

    5. Changes to security
    This security policy was last changed on April 20, 2007. Frank Amato Publications, Inc. reserves the right to modify or amend this policy at any time by posting the revised security policy on our site. The changes will only affect the information we collect after the effective date of the change to our security policy unless we clearly express otherwise.


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